VISIT AC/Take a Boardwalk bike ride to Steel Pier in Atlantic City.
Do AC and Visit Atlantic City have joined to form one brand - Visit AC, according to an announcement Feb. 5.
Visit Atlantic City has officially announced the integration of the DO AC brand and assets under the unified Visit Atlantic City name. The strategic move combines leisure and meetings marketing and communications efforts to create a cohesive destination brand and message that resonates with both leisure and business travelers. The move was officially announced during Visit Atlantic City’s annual meeting, where destination partners and stakeholders gathered to celebrate the organization’s accomplishments and learn about plans for the year ahead.
“Uniting the DO AC and Visit Atlantic City brands under one umbrella marks a pivotal moment for Atlantic City,” Visit Atlantic City CEO Gary Musich said. “The move allows us to speak as a stronger, united voice, streamlining our efforts in amplifying Atlantic City’s appeal as a premier destination for leisure and business travelers. It also enables us to deliver a greater economic impact for our community.”
The integration of Visit Atlantic City and DO AC builds on the rebranding efforts that began in 2022 when the organization transitioned from Meet AC to Visit Atlantic City. The integration continued in 2024 with the consolidation of leisure marketing efforts, which included integrating both Simpleview Customer Relationship Management systems and Content Management System platforms with DO AC to create a single website, VisitAtlanticCity.com.
For the first time in 13 years, the site now features a booking engine, bringing leisure and meetings marketing together under one destination brand among all audiences. Consumers will now see one brand identity for the destination, from the logo to color palette to typography, improving recognizability and establishing the website as the authority on Atlantic City content and information.
At the annual meeting, Visit Atlantic City also debuted its new spring/summer marketing campaigns and destination video highlighting, “Where Celebrations Live On” and “Create Memory Making Moments” based on qualitative and quantitative creative testing research conducted by Future Partners.
“We are thrilled to launch new leisure advertising in the marketplace. The creative testing results are encouraging, with interest in visiting Atlantic City and enthusiasm for leisure travel to the destination both on the rise following exposure to the tested creative,” Executive Director of Marketing Karina Anthony said.
The integration builds upon leisure efforts previously undertaken by the Casino Reinvestment Development Authority, with Visit Atlantic City assuming full responsibility for promoting the destination.
"This move will have a lasting impact on Visit Atlantic City’s destination leisure marketing efforts,” CRDA Executive Director Eric Scheffler said. “Visit Atlantic City is laser-focused on providing one brand voice in messaging and our visitors will be able to access all the latest information on events and activities in one place at www.visitatlanticcity.com."
Last year, Visit Atlantic City had 206 meetings, tradeshows and conferences that generated 290,147 room nights, welcomed 591,371 attendees and generated $353,708,479 in economic impact.
The group is expecting continued growth this year.
For more information about Visit Atlantic City visit www.visitatlanticcity.com
